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Valerie Currie
Third City Roasters
Client
Third City Roasters
Location
State College, PA
Year
2021
Currie collaborated with a small research group of her peers to conduct qualitative and quantitative research and create deliverables for a small start-up coffee roastery in State College, PA.
Brewing Up Secondary Research
Currie and the group buckled down and found the ins and outs of the coffee market in central Pennsylvania in this stage of the research, creating a research paper to summarize their findings.
Surveying Coffee
Currie assisted in the creation of a Qualtrics survey for Third City Roasters to better understand their customer base and target audience.
Focus Group
The team designed a guide for a future focus group to collect qualitative research for the client.
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